The Power of Digital Marketing
You may think you know Marketing, but how well do you know Digital Marketing? On the surface, these two seem like the same thing, but Digital Marketing is a lot more complex than you may think. There are a lot of new elements and strategies that go into online marketing. What once worked for traditional marketing does not necessarily work the same in the digital world.
As everything in life changes with society, marketing has tremendously evolved overtime with the rise in technology and smart phones. Social Media platforms like Facebook, Instagram, Twitter, and now TikTok, have allowed us to stay up to date on events, updates, and trends that are happening among our community of friends and family on the daily. Naturally, Digital Marketing has become increasingly popular as businesses have discovered the ways that they can use Social Media platforms to connect with their consumers and clients. And while Digital Marketing is a useful tool to advertise your business, there is a lot of behind the scenes work that needs to be done to ensure your brand is marketing well.
The strategies that worked for traditional marketing don’t always work for Digital Marketing. What do we mean by that?
When people think about traditional marketing, they often think of the funnel model. Essentially, a marketing funnel begins with a heavy focus on lead generation and sales. From there, interest grows amongst potential customers/clients, and the funnel narrows down to the action the consumer or client will take to purchase a business’s product or service.
While sales are still a goal for businesses, the traditional marketing funnel is not as effective on its own when it comes to Digital Marketing. Marketing is no longer just about attracting customers, making sales, and moving on. It’s about much more than that. Digital Marketing has become a more relational and intentional way for businesses to interact with customers and clients in an authentic way. This type of marketing is about building trust and relationship with consumers.
Digital Marketing is about more than being seen, it’s about being remembered. In a world where consumers are constantly being advertised to and overloaded with designs and information, brands need to work twice as hard to make sure that their business is one that will be remembered. Businesses need to stand out from the crowd.
As a business owner, it can be overwhelming to process this. With a laundry list of to-do's, marketing may be the last priority on your list, but instead of putting it on the back burner, why not hire a marketing team?
At Manski Media, we believe in helping ANY business that we can! We know that as a business owner, you’ve got a lot on your plate and we would love to help. We’ve been helping businesses of a variety of industries market their products and services to consumers for over 4 years. During that time, we’ve helped over 300 companies!
As your one-stop shop for all your company's marketing needs, we offer a range of marketing services such as: Social Media, Websites, SEO, Print, PPC and so much more.
You may be wondering...how does it work? Our process is simple!
It begins with discovery and planning.
This is when our team will get to know you! After you book your FREE consultation, we’ll get to know you and the ins and outs of your business through our onboarding meeting. We’ll analyze your existing marketing efforts and combine them with your goals and objectives to determine the best comprehensive marketing strategy for your business.
From there, we’ll jump into implementing, monitoring and optimizing.
Once the correct plan is in place and we begin delivering the services, we will continually check, change and improve what is being done to deliver the best possible results.
As your business grows, we’ll grow with you!
Our plans are always centered around getting the lowest hanging fruit for your business first. As your ROI grows, we can then find the other areas where you may need our help.
Through the rise of technology, it is now more important than ever to meet your consumers in their day-to-day life. Scale faster with Manski Media. Reach out today and schedule your FREE consultation!