You’ve worked hard to perfect your product or service, and you want people to know about it! You could be the best in the business, but, if no one knows about you, you may as well be invisible. If you’re ready to take advantage of the immense number of searches that happen every day on Google, it’s time to start running ads! Google ads can help you reach more people, meet the needs of your community, and grow your bottom line without breaking the bank.
So what are Google Ads? Simply put, they are Google’s online advertising platform. It’s designed to help you create ads that connect you with people who may be interested in the product or service that you offer. You choose a set of keywords to target with your ad and Google uses a formula to decide which ads appear on any given search. When someone clicks on your ad and is sent to your landing page, you pay a small fee. This is called Pay Per Click (PPC) Advertising. When it functions properly, it’s a great way to spend a small amount of money on a potential lead. Say you spend just a few dollars per click, but you make a $400 sale - that’s a big profit!
Why else should you choose Google Ads for your business? Here’s a quick breakdown:
Google’s Massive Reach
It’s estimated that the number of daily searches on Google is in the billions. That’s constant searching from people all over the world, and likely all over your community and the region, you are trying to target. Think about it - where’s one of the first places you go to find something you need in your area? Most people aren’t going to wait around until they hear it on the radio or see it on TV. They’re going to “Google it.” It’s fast, easy, and gets you the information you need in an instant. So, whether you’re a local contractor, physical therapist, catering company, or wedding photographer, you want to be the one who shows up first in that Google search.
Meet People Where They’re At
Another great benefit of utilizing Google Ads is that you’re able to connect with people while they’re searching for what they need in the comfort and convenience of their homes. As we mentioned before, Google is one of the first places people go when searching for products and services. Social Media, in contrast, is a place where people aren’t necessarily looking to be advertised to. So, when your ads appear on Facebook or Instagram, for example, you may not grab potential customers as quickly with your advertising. There are definitely other benefits to utilizing social media for your ads (time spent on apps, building brand awareness, targeting specific groups of people, etc.), but the journey from ad to the final sale may be shorter when you’re reaching people who are already searching for services similar to yours.
How do you make sure you show up where people are searching? Targeting! This enables you to reach people with specific interests that are more likely to become customers. Here are some of the ways you can target with Google Ads:
- Keywords: These are words or phrases associated with your product or service. When customers use these words or visit similar websites, your ad is more likely to be shown to them.
- Age, location, and language: Maybe you only offer services to people within a certain age range. Google Ads can help you target those people! You can also narrow down the location and choose different languages to get even more specific.
- Days, times, and frequency: If you want a certain time of day for your ad to show, you can program that as well. Choose certain hours or days of the week, and how often your ads appear too.
- Devices: Google Ads also offers you the ability to choose which devices your ads appear on and when. They really let you get pretty specific with who you can grab the attention of!
Stay On Budget
With Google Ads, you have control over how much money is spent. This is great because you can adjust your ad spend amount based on the performance of the ads you are running. If they do well, you can spend more to help them produce even better results for your business. You can also do the opposite if your ads are underperforming. There’s no minimum on how much you have to spend, and you get to decide the amount that goes out each month, day, and per ad. And the best part: you only have to pay when someone clicks!
Track Your Success
One of the most beneficial aspects of Google Advertising has to be your ability to measure how well your campaign is doing. You can see when someone clicks on your ad and whether or not it helped you land a new customer. If you’re running multiple ads, you can easily see which ones are working and which ones aren’t, and can adjust accordingly. And to top it all off, you can track how much it costs you to advertise and how many leads you’re getting out of it.
Let’s Get Started!
With so many advertising options out there, it can be hard to decide what’s right for your business. That’s where we come in! We’ll help you find the right plan that meets your business goals and fits your budget. You don’t have to feel tied to one platform - what works for one business may not work for another!
Whether you choose to use Google Ads or a different advertising platform, we’ll be tracking the success of your ads and are always editing and optimizing them to get you the best results. We’ll make sure it reaches the right people so your business can grow!
Ready to start running ads? Schedule your FREE consultation today!