Project overview

Launching a new business is exciting—but building a consistent pipeline of qualified leads is often one of the biggest challenges contractors face.

After successfully working with our team through a previous company, Frey Excavation partnered with Manski Media to help establish their new excavation business as one of Central Oregon's leading excavation contractors. While they entered the market with years of industry experience and an outstanding reputation, they wanted a marketing strategy that could consistently generate high-quality excavation leads while supporting the aggressive growth goals they had for the company.

Rather than relying solely on referrals and word-of-mouth, we built a comprehensive digital marketing strategy designed to increase visibility, strengthen the brand, and create a predictable flow of new business opportunities.

How we helped

Every successful marketing project starts with understanding the challenge, building the right strategy, and delivering measurable results. Explore how we approached this project, the solutions we implemented, and the impact those efforts had on our client's business.

The Challenge

Like many contractors, Frey Excavation knew they delivered exceptional work, but they needed a reliable marketing system capable of generating consistent leads beyond referrals.The goal wasn't simply to receive more phone calls—it was to attract the right customers, increase brand awareness throughout Central Oregon, and build a steady stream of excavation projects that would support hiring additional employees and scaling the business over time.With increasing competition in the excavation industry, they needed a marketing partner who understood both the construction industry and how today's customers search for local contractors online.

Our Approach

To build a consistent lead generation system, we focused on both reactive and proactive marketing strategies.On the reactive side, we launched highly targeted Google Ads and Google Local Services Ads campaigns to reach homeowners, builders, developers, and property owners actively searching for excavation contractors throughout Central Oregon. These campaigns were continuously monitored and optimized to improve lead quality while maximizing return on ad spend.To complement those efforts, we produced professional brand videos and photography that showcased the quality of Frey Excavation's work, equipment, and team. Those creative assets became the foundation for engaging Meta (Facebook & Instagram) advertising campaigns, helping introduce the company to potential customers before they even began searching for excavation services.By combining search advertising, social media advertising, professional creative, and ongoing campaign optimization, we created a marketing system that consistently generated qualified leads while strengthening Frey Excavation's reputation throughout the region.

The Results

The impact was immediate.Within the first year of launching the campaigns, Frey Excavation generated hundreds of qualified leads through Google Ads, Local Services Ads, and Meta advertising. Website traffic increased dramatically, inbound phone calls became a regular part of the business, and the company quickly established itself as one of the area's fastest-growing excavation contractors.Rather than experiencing unpredictable lead flow, Frey Excavation built a reliable pipeline of new opportunities that allowed the company to confidently expand its team, increase project volume, and continue investing in long-term growth.During this same period, Frey Excavation was also recognized as a Best of Bend Award Winner for Excavation Contractor, further validating the company's commitment to quality workmanship and customer satisfaction.Today, the business continues to experience steady growth, with Google Ads, Local Services Ads, Meta advertising, and professional creative remaining key drivers of new customer acquisition. What began as a goal to increase lead volume has evolved into a scalable marketing system that continues to support the company's growth year after year.

Frey Excavation

Project overview

How we helped

Every Great Marketing Strategy Starts With a Conversation.

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