Project overview

The Central Oregon Builders Association (COBA) is one of the region's leading nonprofit trade organizations, representing hundreds of builders, contractors, suppliers, and industry professionals throughout Central Oregon.

Our relationship began nearly six years ago through community involvement, event sponsorships, and creative support. By attending industry events and producing professional photography and video content, we helped COBA showcase its programs, highlight its members, and strengthen its communication with the building community.

As our partnership continued to grow, COBA entrusted Manski Media with one of its most ambitious initiatives—a complete modernization of its digital infrastructure. The project extended far beyond building a new website. It required rethinking how members interacted with the organization while integrating multiple business systems into one seamless digital experience.

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How we helped

Every successful marketing project starts with understanding the challenge, building the right strategy, and delivering measurable results. Explore how we approached this project, the solutions we implemented, and the impact those efforts had on our client's business.

The Challenge

COBA's existing digital systems had evolved over many years, creating a fragmented experience for both members and staff.The organization needed a modern website capable of serving multiple audiences, including current members, prospective members, event attendees, community partners, and consumers looking for trusted building professionals. At the same time, the new platform needed to integrate with membership management software, billing systems, email marketing tools, event registration, and other operational platforms that were critical to the organization's daily operations.Because these systems touched nearly every aspect of the association, accuracy, reliability, and careful planning were essential. This wasn't simply a website redesign—it was a complete digital transformation.

Our Approach

Given the complexity of the project, we began with extensive planning and strategy to fully understand COBA's workflows, member experience, and operational needs before development began.Over the course of approximately six months, our team designed and developed a completely new digital ecosystem that included:A fully redesigned, modern websiteProfessional brand video productionMembership system implementation and integrationBilling and payment system integrationEmail marketing system integrationImproved user experience for members and staffStreamlined navigation and content organizationModernized digital infrastructure built for long-term scalabilityBecause multiple third-party platforms needed to communicate seamlessly, every phase of the project required careful coordination, testing, and refinement to ensure a smooth transition without disrupting member services.

The Results

The completed platform provides COBA with a modern, scalable digital foundation that better serves both its staff and the hundreds of businesses that rely on the organization.Members now benefit from an improved online experience, streamlined access to resources, and a website that more accurately reflects the professionalism and impact of the association. Behind the scenes, integrated systems have simplified day-to-day operations while creating a more efficient workflow for staff.Our partnership has continued well beyond the launch of the new website. Manski Media continues to provide website maintenance, ongoing technical support, photography, video production, and creative services for many of COBA's events and programs throughout the year. By documenting major events, celebrating member achievements, and supporting ongoing marketing initiatives, we've helped ensure the organization's digital presence continues to evolve alongside its mission.Nearly six years after our partnership began, COBA remains a valued client and an organization we're proud to support as it continues strengthening the building industry throughout Central Oregon.

COBA

Project overview

How we helped

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