Tips to Create a Solid Posting Schedule for Your Business Page

The regular duties of running your business can be overwhelming! Your day is already crammed with tasks and appointments from the moment you enter the office (or home office) to when you finally shut your computer down at the end of the day. Now on top of all these hectic daily items, you need to find the time to use social media marketing in order to keep it at the forefront of current and future customers’ minds. This obligation to utilize marketing and the time committed to it can feel like a burden, and if not done correctly it can often be unfruitful. Creating and sticking with a digital marketing posting schedule can be intimidating at first, but if you create and stick to a solid plan to keep your social media platforms in people’s feeds, it is bound to have a positive impact on your business! Here are a couple of tips to help create an effective posting schedule that’s time-efficient for your already hectic days!

1.Decide How Many Posts You Want to Share a Week and Post Consistently

One of the first questions you need to ask yourself is how often you should grab your audience with digital marketing. Do you want your account to post multiple times a week? Once a week? Less or more? Most social media accounts benefit from sharing about three posts a week, but you need to be honest with yourself on how achievable that is given your/your staff’s schedule. If you want to post three times a week but only have the time/resources to create two posts without sacrificing quality, then you should consider only posting twice a week. You never want to have more sloppy social media marketing posts that might illy represent your business and its work ethic instead of fewer but thoughtful, well-executed social media marketing posts that draw people in. Once you decide how often to post, choose consistent days to post your items (like every Monday and Friday, or every other Wednesday) and stick to it. Continuous and consistent activity on digital marketing accounts is a basic key to success since it illustrates that you are active, and it drives social media platforms to recommend your content more to current and future followers.  

2. Ask Yourself What Content You Want to Share
It is essential to know what content you want to share with your audience. Do you want to be advertising new products or upcoming events for your business? Do you want to start marketing the more personal side of your business with photos of a day at the office or your staff engaging in something outside of work? Do you want to create a more fun environment in your social media accounts by posting industry-related jokes or stories? The answer to this question of what content should be shared should not only be driven by what identity and culture you want to create around your business, but also what demographic you are attempting to appeal to. Every post is an advertisement, regardless of what you post about. Make sure you know your customer base so that your social media marketing persuades them to engage rather than driving them away. Once you decide what content you want to share, you can apply it to your weekly/monthly post schedule and decide how often you make posts for certain content.

3. Create Your Posts Ahead of Time

One of the first questions you need to ask yourself is how often you should grab your audience with digital marketing. Do you want your account to post multiple times a week? Once a week? Less or more? Most social media accounts benefit from sharing about three posts a week, but you need to be honest with yourself on how achievable that is given your/your staff’s schedule. If you want to post three times a week but only have the time/resources to create two posts without sacrificing quality, then you should consider only posting twice a week. You never want to have more sloppy social media marketing posts that might illy represent your business and its work ethic instead of fewer but thoughtful, well-executed social media marketing posts that draw people in. Once you decide how often to post, choose consistent days to post your items (like every Monday and Friday, or every other Wednesday) and stick to it. Continuous and consistent activity on digital marketing accounts is a basic key to success since it illustrates that you are active, and it drives social media platforms to recommend your content more to current and future followers.

4. Utilize Follower Data for Optimal Marketing Times
As social media platforms progress, one of the convenient tools that many of them now provide is statistics on the activity of your followers. You can often go into your account information and see the peak times during the day when your followers are online and most likely to see your digital marketing content. Utilize this information to your advantage! Plan ahead to have your items posted when your followers have the best chance of interacting with your business’s content!

By applying these social media help tips and sticking with them, you will be well on your way to creating a digital advertising post schedule for all of your business’s social pages! If getting a consistent posting plan and social media following still feels overwhelming or hard to get in the habit of, get someone to help lessen the load! We have free consultations and can make a plan to save you time, money, and resources that can be invested elsewhere in your business instead of you stressing to get it all done yourself. From marketing help to advertising help, we do everything we can to connect you to your community! Call us or visit our website to book your free consultation today!