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If you’re running a business in Central Oregon, chances are you’re wearing every hat. Owner. Sales. Customer service. Marketing. Sometimes all before 9am.
So before you say “We’ll deal with marketing later,” here’s a no-BS checklist to make sure your business is visible, competitive, and ready for growth this year.
Grab a coffee, Let’s go.
☐ You have a website (yes, still required)
☐ It works on mobile — because your customers are searching from their phones
☐ Your services are immediately clear (no guessing games)
☐ Your contact info is easy to find (phone, email, location)
☐ It loads fast (slow sites lose leads)
Central Oregon reality check:
If someone Googles “[your service] Bend” or “near me” and can’t find you — you don’t exist.
☐ Your Google Business Profile is claimed and optimized
☐ Your business name, address, and phone number are consistent everywhere
☐ You’re actively collecting local reviews (not just once a year)
☐ Your service areas actually include Bend, Redmond, Sisters, Prineville, etc.
Pro tip: Google doesn’t care how great you are if it can’t understand where you are.
☐ You’re posting consistently (not once every two months)
☐ Your content shows real people, real work, real results
☐ Your bio clearly says what you do + where you do it
☐ You’re not relying on trends that don’t fit your brand
This isn’t about being “viral.” It’s about being recognizable and trusted when someone checks you out.
☐ Your messaging is clear, not generic
☐ Your visuals feel cohesive (logos, colors, fonts)
☐ You can answer “Why should someone choose you?” in one sentence
☐ Your brand actually reflects your values and personality
If your marketing looks like everyone else’s, customers will treat you like everyone else.
PAID ADS (WHEN YOU’RE READY)
☐ You’re not boosting random posts and hoping for the best
☐ You have a goal (leads, traffic, awareness — pick one)
☐ Your ads send people to a page that actually converts
☐ You’re tracking results, not guessing
Paid ads should support your business, not drain your budget.
☐ You have photos or videos of your team, your space, or your work
☐ You’re showing behind-the-scenes moments, not just promotions
☐ You’re answering common customer questions publicly
Central Oregon buyers care about who they’re hiring, not just what you sell.
☐ You’re not throwing content out “just to post”
☐ Your marketing aligns with your business goals
☐ You have a plan for the next 30–90 days
☐ You know what’s working and what’s not
Marketing without strategy = busy work.
If a potential customer found you today, would they:
✔ Trust you?
✔ Understand what you offer?
✔ Know how to contact you?
If any of those feel like a “maybe," here's your sign. From Manski Media.
We help Central Oregon businesses stop guessing and start growing; with clear strategy, real content, and marketing that actually works.
If you’re ready to:
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