5 Must-Do Marketing Strategies for Contractors in 2025 (That You’re Probably Ignoring)

Let’s just get this out of the way: if your contractor marketing strategy is still relying on "word of mouth" and a blurry photo from 2017... it’s time for an intervention. Your work might speak for itself, but guess what? In 2025, your work also needs to post for itself, rank on Google, and pop up in someone’s feed between dog videos and home reno inspo.

We work with contractors. Remodelers, metal fabricators, excavators—you name it. And if there’s one universal truth, it’s this: you’re great at your craft and maybe not-so-great at telling the internet about it. So here are 5 must-do marketing moves to make your phone ring before the slow season hits.

1. Update Your Website (Yes, You Need One)

If your website looks like it was built with Microsoft FrontPage in 2003, it’s not helping you. Your site should do three things fast:

✅ Show people what you do

✅ Show proof that you’re good at it

✅ Make it stupid-easy to contact you

Bonus points if it’s mobile-friendly, loads quickly, and doesn’t use Papyrus font (we’re begging you). Your website is not a digital business card—it’s your digital foreman, and it should be closing jobs while you’re on-site.

2. Claim & Optimize Your Google Business Profile (And Stop Ignoring Reviews)

Think of Google like your nosy neighbor. When someone searches “bathroom remodel near me” or “metal railing install Redmond,” Google wants to serve up the most legit, local, and well-reviewed business in town.

That’s where your Google Business Profile comes in. Make sure it’s claimed, has up-to-date hours, service areas, and—most importantly—photos of actual jobs you’ve done. (No, stock images of a house in Malibu don’t count.)

And while we’re at it: reply to your reviews. Even the bad ones. Especially the bad ones. It shows you’re human, accountable, and not afraid to handle a little constructive feedback (unlike that tile guy they left before you).

3. Take More Jobsite Content—You’re Sitting on Marketing Gold

You’re already doing the work. You’re already on the job site. You might as well spend 2 minutes filming a quick before-and-after video, snapping a panoramic of your finished kitchen remodel, or having your team smile with a freshly poured foundation.

This is the stuff people want to see. It builds trust, shows your process, and proves you actually exist. Don’t overthink it—phone quality is fine, a short caption works, and we can always zhuzh it up later.

4. Run Paid Ads Like a Grown-Up Business

This isn’t your cousin’s side hustle—we’re talking about real-deal, service-based businesses that should be showing up first when a homeowner types “custom fence builder near me.”

With targeted Meta ads (Facebook/Instagram) or Google search campaigns, you can reach people exactly when they’re looking—and retarget the ones who were almost ready to call but got distracted by a text from their ex.

Even a small monthly budget goes a long way. And if you're not sure how to run ads without lighting your money on fire, well... that’s why people hire us.

5. Show Your Face. Or At Least Your Crew’s

We get it. You didn’t get into construction to become an influencer. But here’s the thing: the more human your brand feels, the more people trust you. That means posting a photo of the team with coffee before a big pour. That means sharing a 10-second clip of your welder mid-project. That means letting people see who they’re hiring—not just what you build.

Your competition is posting. And if they’re not? Great. You get to stand out while they’re still figuring out how Instagram works.

Final Thoughts (aka, The Tough Love Section)

You don’t need to go viral. You don’t need to become a TikTok sensation. But if you want to grow? You do need a marketing strategy that works while you’re working.

Need help with that? That’s literally what we do. We specialize in marketing for contractors and know exactly how to make your work shine online—without wasting your time or sounding like a corporate robot.

Shoot us a message or hop online for a free consultation, and let’s get your business out of the dark ages.

‍