Starter

1. Single-Page Website

Purpose: Launch a high-converting website that represents your brand and drives customer action.

Includes:

• Selection from Manski Media’s high-performing Webflow templates
• Full customization with your brand’s colors, fonts, photos, and text
• Standard layout structure maintained (layout changes available for an additional fee)
• Custom domain integration
• All standard Webflow hosting features, including:
  • Fast loading speeds
  • Mobile responsiveness
  • SEO-friendly design

2. Google Ads Setup & Management

Purpose: Drive targeted traffic and generate quality leads through a multi-campaign strategy tailored to your business.

Includes:

• Full campaign setup and ongoing management, including:
  • Performance Max Campaign — reaches customers across all Google networks (Search, Display, Maps, YouTube, and Gmail).
  • Search Campaign — targets active buyers searching for your products or services.
  • Retargeting Campaign — reconnects with users who’ve visited your site to increase conversion rates.
  • Local Service Ads (if applicable) — for eligible service-based businesses, managed for optimal local visibility.
• Keyword research and ad copywriting tailored to your audience.
• Campaign performance optimization and continuous testing for best results.
• Monthly ad spend budget recommendations aligned with your goals.

Note: Ad spend is not included in the monthly fee. The customer pays ad costs directly to Google. Manski Media provides strategic budget recommendations.

3. Analytics & Tracking Systems

Purpose: Measure performance and understand exactly where your leads are coming from.

Includes:

• Complete setup and integration of:
  • Google Analytics
  • Google Tag Manager (GTM)
  • Google Business Profile (GMB)
• If applicable: setup and management of Google Guarantee / Local Service Ads

4. Lead Tracking & Automation

Purpose: Capture every lead and streamline follow-up tasks.

Includes:

• Integration with your existing CRM or lead management system
• System designed to organize:
  • Contact information
  • Lead status

5. Monthly Performance Reporting

Purpose: Keep you informed and empowered with actionable insights.

Includes:

• Easy-to-read monthly analytics report
• Overview of:
  • Website performance
  • Ad campaign results
  • Lead generation metrics
• Insights and recommendations for continued growth

6. Ownership Details

Please Note:

• Your Google Business Profile and Google Local Service Ads accounts remain your property.
• All other systems — including the website, Google Ads account, reporting dashboards, and Monday.com setup — are owned by Manski Media until the completion of 12 months of active service.
• After 12 months of continuous service, ownership of these assets transfers to the client.
• If services are canceled before completing 12 months, these systems remain the property of Manski Media and will be deactivated upon termination.

7. Investment

• $1,000 One-Time Setup Fee
• $750 Monthly Service Fee
• Minimum Ad Spend: $500/month
• 12-Month Service Agreement Required

Perfect For

• Small business owners getting started online
• Businesses that need a digital presence quickly
• Owners who want marketing handled — without the custom price tag

Summary

The Starter Package is the bare-bones but essential marketing toolkit that some small business needs to start growing. When you’re ready to level up, it’s easy to upgrade to a custom website and full-service marketing package.

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Ad Spend

Purpose: Fund the paid advertising campaigns managed by Manski Media across digital marketing platforms such as Google, Facebook, Instagram, LinkedIn, and others.

1. What Ad Spend Covers

Ad spend is the budget paid directly to the advertising platforms to display the ads Manski Media programs and manages for you.
This amount covers:

• Impressions and clicks on your ads.
• Delivery of your campaigns to targeted audiences.
• Platform costs associated with running and optimizing ads.

2. Flexibility

• There is no contract or long-term commitment on your ad spend amount.
• You may adjust your monthly ad spend at any time to align with your business goals or seasonal needs.
• Manski Media provides recommendations to optimize performance based on your campaign results and budget.

3. Recommended Budget

• The listed ad spend in your service plan reflects the monthly minimum recommended amount.
• For best performance, the optimal range is typically 2–3 times the minimum (or more, depending on goals, competition, and audience size).

4. Payment & Transparency

• Ad spend payments go directly from you to the advertising platform (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Manski Media does not mark up or charge processing fees on your ad spend.
• This ensures full transparency and allows you to maintain direct control over your ad accounts.

Summary

Your Ad Spend is what powers your advertising visibility — it’s the fuel that drives the campaigns Manski Media builds, manages, and optimizes for your brand.
We keep the process transparent, flexible, and performance-driven, ensuring every dollar works toward your marketing goals.

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