1. Standard Onboarding
Purpose: Establish goals, strategy, and systems for successful campaign performance.
Includes:
- Onboarding Questionnaire — captures business needs, target audience, and goals.
- 90-Minute Onboarding Meeting — reviews marketing strategy, brand positioning, and campaign objectives.
2. Tracking & System Integrations
Purpose: Ensure all systems are properly connected to measure performance and optimize campaigns.
Includes:
- Installation of website tracking systems (Google Tag Manager, Meta Pixel, etc.)
- Google Systems Review & Optimization, including:
- Google My Business
- Google Analytics
- Google Ads Manager
3. Market & Competitor Insights
Purpose: Identify opportunities and position your business effectively in your market.
Includes:
- Customer Demographics Research — define your audience by location, behavior, and interests.
- Competitor Analysis — evaluate competing brands’ marketing tactics and positioning.
4. Strategy Development
Purpose: Build a clear and measurable marketing roadmap.
Includes:
- Goal & KPI Setting — define success metrics.
- Comprehensive Marketing Strategy & Messaging Build-Out — develop core messaging and marketing direction for your ads and website.
5. Landing Page Website
Purpose: Create a high-performing single-page website optimized for conversion.
Includes:
- Choice of one Manski Media-designed website template:
- Personalization of your chosen template, including:
- Colors
- Fonts
- Photos
- Text
- Contact links
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