(for Foundational Plan or Elevated Plan)
The Setup Package establishes the foundation for your ongoing advertising success. It includes strategic onboarding, system integrations, content production, and campaign planning for both social media ads and Google Ads.
1. Setup & Strategy
Purpose: Build the core strategy and systems needed to launch high-performing ad campaigns.
Includes:
- Standard Onboarding to align goals and expectations:
- Onboarding questionnaire to capture business needs and objectives
- 90-minute onboarding meeting to review strategy and campaign direction
- Social Media Optimization:
- Analysis and optimization of existing social media pages and profiles
- Setup and review of ad managers across all relevant platforms
2. Tracking & System Integrations
Purpose: Ensure all digital marketing systems are properly connected, optimized, and ready for accurate tracking and reporting.
Includes:
Meta Systems Review & Optimization:
- Meta Business Manager
- Facebook Business Page
- Instagram Business Page
- Meta Ads Manager
- Meta Dataset (Pixel)
Google Systems Review & Optimization:
- Google My Business
- Google Analytics
- Google Ads Manager
- Google Tag Manager
3. Market & Competitor Insights
Purpose: Understand your target audience and competitive landscape to guide strategy and creative direction.
Includes:
- Customer Demographics Research — identify ideal audience segments and online behaviors
- In-Depth Competitor Analysis — evaluate market positioning, messaging, and ad strategies
4. Strategy Development
Purpose: Create a data-driven roadmap for your marketing and advertising efforts.
Includes:
- Goal & KPI Setting — define measurable success metrics for both social and search campaigns
- Comprehensive Marketing Strategy & Messaging Build-Out — establish tone, positioning, and campaign narrative
5. Content Production Bundle
Purpose: Produce high-quality photo and video content tailored for advertising and social media campaigns.
Preproduction
- Campaign messaging and outline development
- Strategy build and scriptwriting (including voiceover scripts for final deliverables)
- Up to 30-minute review meeting
Photo & Video Shoot
- Up to 5 hours on-site within Bend city limits
- Coordination with customer employees for acting and script reading (if applicable)
Post Production
- Editing, color grading, and optimization for ad platforms
Final Deliverables
- One 90–120 second main video (voiceover-driven)
- At least five 15 to 30-second short for video versions
- At least five animated or stationary graphics
- 10-15 edited photos
Optional Upgrades
- On-Camera Interviews: +$2,000
Includes planning, filming, and integration of professionally shot interview footage into your video assets. - Traditional Commercial Production: Starting at +$3,000
For narrative-driven commercials involving actors, storytelling, and advanced production elements. Final pricing is determined based on project scope, creative direction, and production requirements.
Note:
- The customer owns all footage — both raw and edited.
- Actor fees, set rental, makeup, wardrobe, and set design are not included but can be arranged as additional services.
- The final number of videos and graphics will be determined during onboarding, based on campaign needs and goals.
Summary
The Setup Package lays the groundwork for a complete digital marketing system — combining strategic planning, full system integrations, and professional content creation.
It ensures your Foundational or Elevated Plan launches with precision, performance tracking, and high-quality creative assets designed to convert.
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