1. Setup & Strategy
Purpose: Build the core strategy and systems needed to launch high-performing ad campaigns.
Includes:
- Standard Onboarding to align goals and expectations:
- Onboarding questionnaire to capture business needs and objectives
- 90-minute onboarding meeting to review strategy and campaign direction
- Social Media Optimization:
- Analysis and optimization of existing social media pages and profiles
- Set up and review of ad managers across all relevant platforms
2. Tracking & System Integrations
Purpose: Ensure all digital marketing systems are properly connected, optimized, and ready for accurate tracking and reporting.
Includes:
Meta Systems Review & Optimization:
- Meta Business Manager
- Facebook Business Page
- Instagram Business Page
- Meta Ads Manager
- Meta Dataset (Pixel)
Google Systems Review & Optimization:
- Google My Business
- Google Analytics
- Google Ads Manager
- Google Tag Manager
3. Market & Competitor Insights
Purpose: Understand your target audience and competitive landscape to guide strategy and creative direction.
Includes:
- Customer Demographics Research — identify ideal audience segments and online behaviors
- In-Depth Competitor Analysis — evaluate market positioning, messaging, and ad strategies
4. Strategy Development
Purpose: Create a data-driven roadmap for your marketing and advertising efforts.
Includes:
- Goal & KPI Setting — define measurable success metrics for both social and search campaigns
- Comprehensive Marketing Strategy & Messaging Build-Out — establish tone, positioning, and campaign narrative
5. Content Production Bundle
Purpose: Produce high-quality photo and video content tailored for advertising and social media campaigns.
Preproduction
- Campaign messaging and outline development
- Strategy build and basic scriptwriting
- Up to 30-minute review meeting
Photo & Video Shoot
- Up to 5 hours on-site within Bend city limits
- Coordination with customer employees for acting and script reading
Post Production
- Editing, color grading, and optimization for ad platforms
Final Deliverables
- One 90–120 second main video
- At least five 15-second social media video versions
- At least five animated or stationary graphics
Note:
- The customer owns all footage — both raw and edited.
- Actor fees, set rental, makeup, wardrobe, and set design are not included but can be arranged as additional services.
- The final number of videos and graphics will be determined during onboarding, based on campaign needs and goals.
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