Setup Fee - $4,997

(One-Time Fee for Foundational Plan or Elevated Plan)

The Setup Fee establishes the foundation for your ongoing advertising success. It includes strategic onboarding, system integrations, content production, and campaign planning for both social media ads and Google Ads.

Includes:

1. Setup & Strategy

Purpose: Build the core strategy and systems needed to launch high-performing ad campaigns.

Includes:

• Onboarding questionnaire to capture business needs and objectives
• 90-minute onboarding meeting to review strategy and campaign direction
• Analysis and optimization of existing social media pages and profiles
• Setup and review of ad managers across all relevant platforms

2. Tracking & System Integrations

Purpose: Ensure all digital marketing systems are properly connected, optimized, and ready for accurate tracking and reporting.

Meta Systems Review & Optimization

• Meta Business Manager
• Facebook Business Page
• Instagram Business Page
• Meta Ads Manager
• Meta Dataset (Pixel)

Google Systems Review & Optimization

• Google My Business
• Google Analytics
• Google Ads Manager
• Google Tag Manager

3. Market & Competitor Insights

Purpose: Understand your target audience and competitive landscape to guide strategy and creative direction.

Includes:

• Customer demographics research
• In-depth competitor analysis

4. Strategy Development

Purpose: Create a data-driven roadmap for your marketing and advertising efforts.

Includes:

• Goal & KPI setting
• Comprehensive marketing strategy and messaging build-out

5. Content Production Bundle

Purpose: Produce high-quality photo and video content tailored for advertising and social media campaigns.

Preproduction

• Campaign messaging and outline development
• Strategy build and scriptwriting (including voiceover scripts)
• Up to 30-minute review meeting

Photo & Video Shoot

• Up to 5 hours on-site within Bend city limits
• Coordination with customer employees for acting and script reading (if applicable)

Post Production

• Editing, color grading, and optimization for ad platforms

Final Deliverables

• One 90–120 second main video (voiceover-driven)
• At least five 15–30 second social media video versions
• At least five animated or stationary graphics
• 10–15 edited photos

Optional Upgrades

On-Camera Interviews: +$2,000

• Planning, filming, and integration of interview footage

Traditional Commercial Production: Starting at +$5,000

• Narrative-driven commercials involving actors, storytelling, and advanced production

Notes

• Customer owns all raw and edited footage
• Actor fees, set rental, makeup, wardrobe, and set design are not included
• Final asset quantities may be adjusted based on campaign needs

Setup Summary

The Setup Package lays the groundwork for a complete digital marketing system by combining strategic planning, full system integrations, and professional content creation.

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Monthly Service - $997/month

Includes:

1. Social Media Advertising

Purpose: Build brand awareness, attract new audiences, and guide potential customers through the sales funnel.

Broad-Reach Campaign (Top Funnel)

• Introduce your brand to new audiences
• Ongoing testing and optimization
• Maximize awareness and reach

Website Traffic Campaign (Mid Funnel)

• Drive qualified visitors to your website
• Continuous optimization
• Increase engagement and site traffic

Retargeting Campaign (Bottom Funnel)

• Re-engage previous visitors
• Convert engaged users into customers
• High-conversion campaign focus

Creative Updates

• Ad creatives updated as needed
• Uses existing footage and/or stock imagery
• Additional shoots available if needed

2. Google Ads Management

Purpose: Capture high-intent leads actively searching for your products or services.

Includes:

• Performance Max Campaign
• Search Campaign
• Retargeting Campaign
• Keyword research
• Bi-weekly optimization
• Monthly reporting

3. Monitoring & Reporting

Purpose: Maintain performance and ensure alignment with business goals.

Includes:

• Bi-weekly campaign monitoring and optimization
• Monthly analytics reporting
• Quarterly strategy meetings

4. Service Terms

• 12-month service agreement required
• Designed for long-term growth and optimization

Monthly Service Summary

The Foundational Plan combines social media advertising, Google Ads management, ongoing optimization, and strategic reporting into a complete lead-generation system designed to create consistent growth over time.

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Ad Spend

What Ad Spend Covers

• Ad impressions and clicks
• Delivery to targeted audiences
• Platform advertising costs

Flexibility

• No contract on ad spend amount
• Budget can be adjusted at any time
• Recommendations provided by Manski Media

Recommended Budget

• Minimum recommended budget outlined in proposal
• Optimal performance is often achieved at 2–3x minimum spend

Payment & Transparency

• Paid directly by client to advertising platforms
• No markup or processing fees from Manski Media
• Complete account transparency and ownership

Ad Spend Summary

Your ad spend is the fuel that powers your marketing campaigns. Manski Media keeps the process transparent, flexible, and performance-driven to maximize results.

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