Foundational

1. Social Media Advertising

Purpose: Build brand awareness, attract new audiences, and guide potential customers through the full sales funnel.

Includes:

Broad-Reach Campaign (Top of Funnel)

• Programming and management of a broadreaching ad campaign designed to introduce your brand to new audiences.
• Multiple ad variations are tested and optimized based on performance results.
• Goal: Maximize brand exposure and audience reach.

Website Traffic Campaign (Mid Funnel)

• Programming of a website traffic (or equivalent) campaign to bring qualified visitors to your website.
• Multiple ad variations are managed and optimized continuously.
• Goal: Increase site visits and engagement from interested prospects.
• Conversion Level: Mid conversion rate.

Retargeting Campaign (Bottom Funnel)

• Programming of a retargeting campaign targeting users who have already engaged with your website or social media.
• Multiple ad variations tested and refined for performance.
• Goal: Convert previously engaged users into paying customers.
• Conversion Level: High conversion rate.

Creative Updates:

• Ad creatives will be updated as needed to maintain performance and relevance.
• Updates use a combination of existing footage from original video shoots and/or stock imagery.
• If new footage is required, a new video shoot can be scheduled for an additional charge.

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2. Google Ads Management

Purpose: Capture high-intent leads actively searching for your products or services through Google’s advertising network.

Includes:

• Full setup and management of three Google Ads campaigns, including:
  
  • Performance Max Campaign — reaches users across all Google networks (Search, Display, Maps, YouTube, and Gmail).
  • Search Campaign — targets users actively searching for your products or services.
  • Retargeting Campaign — re-engages visitors who have previously interacted with your website or ads.
• Comprehensive keyword research to identify top-performing search opportunities.
• Bi-weekly quality checks and optimization to refine targeting, bids, and ad copy.
• Monthly analytics reporting with performance insights and recommendations.

3. Monitoring & Reporting

Purpose: Maintain consistent performance, improve ad results, and ensure alignment with business goals.

Includes:

• Bi-weekly monitoring and optimization of all active campaigns across social media and Google Ads.
• Monthly analytics report summarizing performance insights and recommendations.
• Quarterly 1-hour planning and strategy meetings to review progress, adjust goals, and plan next steps.

4. Service Terms

• 12-Month Service Agreement Required
• Designed for steady, long-term growth through consistent monitoring, optimization, and performance reporting.