Foundational

1. Social Media Advertising

Purpose: Build brand awareness, attract new audiences, and guide potential customers through the full sales funnel.

Includes:

Broad-Reach Campaign (Top of Funnel)

• Programming and management of a broadreaching ad campaign designed to introduce your brand to new audiences.
• Multiple ad variations are tested and optimized based on performance results.
• Goal: Maximize brand exposure and audience reach.

Website Traffic Campaign (Mid Funnel)

• Programming of a website traffic (or equivalent) campaign to bring qualified visitors to your website.
• Multiple ad variations are managed and optimized continuously.
• Goal: Increase site visits and engagement from interested prospects.
• Conversion Level: Mid conversion rate.

Retargeting Campaign (Bottom Funnel)

• Programming of a retargeting campaign targeting users who have already engaged with your website or social media.
• Multiple ad variations tested and refined for performance.
• Goal: Convert previously engaged users into paying customers.
• Conversion Level: High conversion rate.

Creative Updates:

• Ad creatives will be updated as needed to maintain performance and relevance.
• Updates use a combination of existing footage from original video shoots and/or stock imagery.
• If new footage is required, a new video shoot can be scheduled for an additional charge.

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2. Google Ads Management

Purpose: Capture high-intent leads actively searching for your products or services through Google’s advertising network.

Includes:

• Full setup and management of three Google Ads campaigns, including:
  
  • Performance Max Campaign — reaches users across all Google networks (Search, Display, Maps, YouTube, and Gmail).
  • Search Campaign — targets users actively searching for your products or services.
  • Retargeting Campaign — re-engages visitors who have previously interacted with your website or ads.
• Comprehensive keyword research to identify top-performing search opportunities.
• Bi-weekly quality checks and optimization to refine targeting, bids, and ad copy.
• Monthly analytics reporting with performance insights and recommendations.

3. Monitoring & Reporting

Purpose: Maintain consistent performance, improve ad results, and ensure alignment with business goals.

Includes:

• Bi-weekly monitoring and optimization of all active campaigns across social media and Google Ads.
• Monthly analytics report summarizing performance insights and recommendations.
• Quarterly 1-hour planning and strategy meetings to review progress, adjust goals, and plan next steps.

4. Service Terms

• 12-Month Service Agreement Required
• Designed for steady, long-term growth through consistent monitoring, optimization, and performance reporting.

Ad Spend

Purpose: Fund the paid advertising campaigns managed by Manski Media across digital marketing platforms such as Google, Facebook, Instagram, LinkedIn, and others.

1. What Ad Spend Covers

Ad spend is the budget paid directly to the advertising platforms to display the ads Manski Media programs and manages for you.
This amount covers:

• Impressions and clicks on your ads.
• Delivery of your campaigns to targeted audiences.
• Platform costs associated with running and optimizing ads.

2. Flexibility

• There is no contract or long-term commitment on your ad spend amount.
• You may adjust your monthly ad spend at any time to align with your business goals or seasonal needs.
• Manski Media provides recommendations to optimize performance based on your campaign results and budget.

3. Recommended Budget

• The suggested ad spend in your service plan reflects the monthly minimum recommended amount.
• For best performance, the optimal range is typically 2–3 times the minimum (or more, depending on goals, competition, and audience size).

4. Payment & Transparency

• Ad spend payments go directly from you to the advertising platform (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Manski Media does not mark up or charge processing fees on your ad spend.
• This ensures full transparency and allows you to maintain direct control over your ad accounts.

Summary

Your Ad Spend is what powers your advertising visibility — it’s the fuel that drives the campaigns Manski Media builds, manages, and optimizes for your brand.
We keep the process transparent, flexible, and performance-driven, ensuring every dollar works toward your marketing goals.

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