Setup Fee - $1,000

(One-Time Fee)

The Setup Fee establishes the foundation for your advertising campaigns by connecting key systems, developing campaign messaging, and creating the initial content needed to launch.

Includes:

1. Setup & Strategy

Purpose: Establish the core structure and direction needed to launch effective campaigns.

Includes:

• Onboarding questionnaire to capture business needs and objectives
• 60-minute onboarding meeting to align goals and campaign direction
• Basic social media and account review
• Setup or connection of Meta and Google advertising platforms

2. Tracking & System Integrations

Purpose: Ensure all essential systems are connected for accurate tracking and performance optimization.

Includes:

Meta Systems Setup

• Meta Business Manager
• Facebook Business Page
• Instagram Business Page
• Meta Ads Manager
• Meta Dataset (Pixel)

Google Systems Setup

• Google Business Profile
• Google Ads Manager
• Google Tag Manager

3. Campaign Planning & Market Alignment

Purpose: Create a simplified but effective campaign structure focused on generating leads.

Includes:

• High-level audience targeting
• Core messaging and offer direction
• Campaign objective definition
• Initial campaign structure for Meta and Google

4. Content Production Bundle

Purpose: Create a focused set of advertising assets to support campaign launch.

Preproduction

• Messaging and concept development
• Ad copywriting

Production

• Use of stock footage and/or client-provided content
• No on-site video shoot included

Post Production

• Editing and formatting for advertising platforms
• Optimization for performance

Final Deliverables

• Three 15–30 second video ads
• Three animated or motion graphic ads
• Optimized for Meta and Google advertising platforms

Summary

The Essential Plan Setup Fee creates the foundation for a successful advertising campaign by combining system setup, campaign planning, and professional creative development. It provides a streamlined starting point for businesses looking to generate leads without the larger investment of a full production-based marketing system.

Monthly Service - $750/month

Includes:

1. Social Media Advertising

Purpose: Generate awareness, engagement, and leads through Meta's advertising platforms.

Includes:

• Campaign programming and management
• Audience targeting and refinement
• Ad testing and optimization
• Retargeting campaign management
• Budget allocation adjustments
• Performance monitoring

Creative Updates

• Existing creatives updated as needed to maintain performance
• New variations developed when necessary
• Uses stock footage and/or client-provided content
• Additional custom content may be available for an additional fee

2. Google Ads Management

Purpose: Capture high-intent leads actively searching for your products or services.

Includes:

• Google Ads campaign management
• Search campaign optimization
• Keyword research and refinement
• Retargeting campaign management
• Performance monitoring and optimization
• Monthly analytics review

3. Ongoing Content & Creative Updates

Purpose: Keep campaigns fresh and effective while supporting ongoing optimization efforts.

Includes:

• Creation of new ad variations as needed*
• Iteration on top-performing creatives
• Ongoing ad copy updates and improvements
• Use of stock footage and/or client-provided content

* Content creation needs and frequency are determined by Manski Media based on campaign performance, optimization strategy, and overall marketing objectives. Additional content requests outside of this scope may incur additional costs.

4. Monitoring & Reporting

Purpose: Maintain performance, improve results, and provide visibility into campaign effectiveness.

Includes:

• Ongoing campaign monitoring and optimization
• Monthly performance reporting
• Key metrics and insights
• Strategic recommendations for improvement
• Ongoing communication and support

5. Service Terms

12-Month Service Agreement Required

Designed to allow sufficient time for optimization, data collection, and long-term performance growth.

Summary

The Essential Marketing Plan combines ongoing campaign management, optimization, reporting, and creative updates into a simple, lead-focused advertising system. It is designed for businesses seeking consistent growth while maintaining a lower monthly investment.

Ad Spend

Purpose

Fund the advertising campaigns managed by Manski Media across digital marketing platforms such as Google, Facebook, Instagram, LinkedIn, and others.

1. What Ad Spend Covers

Ad spend is the budget paid directly to the advertising platforms to display your advertisements.

This amount covers:

• Ad impressions and clicks
• Campaign delivery to targeted audiences
• Platform costs associated with running advertisements

2. Flexibility

There is no contract or long-term commitment on your ad spend amount.

You may increase or decrease your monthly advertising budget at any time based on your business goals and seasonal needs.

3. Recommended Budget

Manski Media will provide budget recommendations based on your goals, market competition, and campaign performance.

4. Payment & Transparency

Advertising spend is paid directly by the client to the advertising platforms.

Manski Media does not mark up ad spend or charge processing fees on advertising budgets, ensuring complete transparency and client control.

Key Differences from the Foundational Plan

• No in-depth strategy guide development
• No on-site video production
• Uses stock footage and/or client-provided content
• Fewer creative assets at launch
• Reduced setup investment
• Lower monthly service investment

Summary

The Essential Marketing Plan provides a streamlined, all-in-one approach to digital advertising by combining setup, content creation, campaign management, optimization, and reporting into a cost-effective solution. It is ideal for businesses looking to start generating leads quickly while maintaining the ability to scale into more advanced marketing systems over time.

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