Elevated

1. Social Media Advertising

Purpose: Build awareness, drive traffic, and convert leads through a full-funnel social ad strategy.

Includes:

Broad-Reach Campaign (Top of Funnel)

• Programming and management of a broadreaching ad campaign designed to expand your audience and increase brand visibility.
• Multiple ad variations tested and optimized for best performance.
• Goal: Reach new audiences and grow awareness.

Website Traffic Campaign (Mid Funnel)

• Programming of a website traffic (or equivalent) campaign to bring qualified visitors to your website.
• Ongoing testing of multiple ad variations based on results.
• Goal: Drive clicks and visits from interested prospects.
• Conversion Level: Mid conversion rate.

Retargeting Campaign (Bottom Funnel)

• Programming of retargeting ads focused on users who have already interacted with your website or social media.
• Multiple creative variations tested to improve conversion.
• Goal: Convert engaged users into paying customers.
• Conversion Level: High conversion rate.

Creative Updates:

• Ad creatives are updated as needed to maintain freshness and performance.
• Updates use a combination of footage from the original video shoots and/or high-quality stock imagery.
• If new content is needed, a new video shoot can be scheduled for an additional fee.

2. Google Ads Management

Purpose: Capture high-intent leads through strategic multi-campaign Google advertising.

Includes:

• Full setup and management of three Google Ads campaigns, including:
  
  • Performance Max Campaign — expands reach across all Google platforms (Search, Display, Maps, YouTube, and Gmail).
  • Search Campaign — captures users actively searching for your services or products.
  • Retargeting Campaign — re-engages users who have previously interacted with your website or ads.
• Comprehensive keyword research to target relevant, high-performing search terms.
• Bi-weekly quality checks and optimization to ensure efficient performance.
• Monthly analytics reporting to evaluate and refine results.

3. Organic Social Media

Purpose: Build a consistent, authentic online presence that strengthens your brand and keeps your audience engaged.

Content Strategy & Planning

• Monthly content strategy and planning tailored to your brand goals, promotions, and audience insights.

On-Site Content Capture

• Up to 2 hours on-site each month at your business or a predetermined location within 10 miles of Manski Media’s office.
• Capture of up to 15 photos and/or 15-second smartphone videos for use across platforms.
• Additional Options:
  
  • Extra on-site time: $125/hour
  • Travel beyond 10 miles: $5/mile
  • Additional photos or 15-second videos: $15 each

Content Posting & Social Media Management

• 3 professionally crafted posts per week on Facebook and Instagram.
• Posting schedule optimized for maximum audience engagement.
• Custom captions, hashtags, and tagging aligned with your brand voice and goals.
• Monthly client to-do list including upcoming content topics, requests, and deadlines.

4. Monthly Blog Post

Purpose: Improve SEO, share expertise, and support content marketing efforts.

Includes:

• One ~1,000-word SEO-optimized blog post each month.
• Topics tailored to your industry, brand voice, and current trends.
• SEO-driven structure and keyword optimization for improved search visibility.

Engaging Content Snippets:

• Key blog highlights repurposed for newsletter and social post inclusion to maximize visibility and traffic.

5. Monthly Newsletter

Purpose: Keep customers informed, connected, and returning through ongoing email communication.

Includes:

• Monthly newsletter featuring brand updates, insights, and key highlights.
• Integration of blog snippets and featured content to drive website visits.
• Set up and integration with your chosen email marketing tool (e.g., Mailchimp, Constant Contact).

6. Monitoring & Reporting

Purpose: Maintain continuous improvement and ensure all campaigns and content are performing effectively.

Includes:

• Bi-weekly monitoring and optimization of all advertising campaigns.
• Monthly analytics reporting summarizing key insights across social, search, and email.
• Quarterly 1-hour strategy meetings to review data, refine tactics, and plan next steps.

7. Service Terms

• 12-Month Service Agreement Required
• Built for businesses ready to grow consistently with a complete, ongoing marketing system covering ads, content, and communications.