Elevated

1. Social Media Advertising

Purpose: Build awareness, drive traffic, and convert leads through a full-funnel social ad strategy.

Includes:

Broad-Reach Campaign (Top of Funnel)

• Programming and management of a broad-reaching ad campaign designed to expand your audience and increase brand visibility.
• Multiple ad variations tested and optimized for best performance.
• Goal: Reach new audiences and grow awareness.

Website Traffic Campaign (Mid Funnel)

• Programming of a website traffic (or equivalent) campaign to bring qualified visitors to your website.
• Ongoing testing of multiple ad variations based on results.
• Goal: Drive clicks and visits from interested prospects.
• Conversion Level: Mid conversion rate.

Retargeting Campaign (Bottom Funnel)

• Programming of retargeting ads focused on users who have already interacted with your website or social media.
• Multiple creative variations tested to improve conversion.
• Goal: Convert engaged users into paying customers.
• Conversion Level: High conversion rate.

Creative Updates:

• Ad creatives are updated as needed to maintain freshness and performance.
• Updates use a combination of footage from the original video shoots and/or high-quality stock imagery.
• If new content is needed, a new video shoot can be scheduled for an additional fee.

2. Google Ads Management

Purpose: Capture high-intent leads through strategic multi-campaign Google advertising.

Includes:

• Full setup and management of three Google Ads campaigns, including:
  • Performance Max Campaign — expands reach across all Google platforms (Search, Display, Maps, YouTube, and Gmail).
  • Search Campaign — captures users actively searching for your services or products.
  • Retargeting Campaign — re-engages users who have previously interacted with your website or ads.
• Comprehensive keyword research to target relevant, high-performing search terms.
• Bi-weekly quality checks and optimization to ensure efficient performance.
• Monthly analytics reporting to evaluate and refine results.

3. Organic Social Media

Purpose: Build a consistent, authentic online presence that strengthens your brand and keeps your audience engaged.

Content Strategy & Planning

• Monthly content strategy and planning tailored to your brand goals, promotions, and audience insights.

On-Site Content Capture

• Up to 2 hours on-site each month at your business or a predetermined location within 10 miles of Manski Media’s office.
• Capture of up to 15 photos and/or 15-second smartphone videos for use across platforms.
• Additional Options:
  • Extra on-site time: $125/hour
  • Travel beyond 10 miles: $5/mile
  • Additional photos or 15-second videos: $15 each

Content Posting & Social Media Management

• 3 professionally crafted posts per week on Facebook and Instagram.
• Posting schedule optimized for maximum audience engagement.
• Custom captions, hashtags, and tagging aligned with your brand voice and goals.
• Monthly client to-do list including upcoming content topics, requests, and deadlines.

4. Monthly Blog Post

Purpose: Improve SEO, share expertise, and support content marketing efforts.

Includes:

• One ~1,000-word SEO-optimized blog post each month.
• Topics tailored to your industry, brand voice, and current trends.
• SEO-driven structure and keyword optimization for improved search visibility.

Engaging Content Snippets:

• Key blog highlights repurposed for newsletter and social post inclusion to maximize visibility and traffic.

5. Monthly Newsletter

Purpose: Keep customers informed, connected, and returning through ongoing email communication.

Includes:

• Monthly newsletter featuring brand updates, insights, and key highlights.
• Integration of blog snippets and featured content to drive website visits.
• Set up and integration with your chosen email marketing tool (e.g., Mailchimp, Constant Contact).

6. Monitoring & Reporting

Purpose: Maintain continuous improvement and ensure all campaigns and content are performing effectively.

Includes:

• Bi-weekly monitoring and optimization of all advertising campaigns.
• Monthly analytics reporting summarizing key insights across social, search, and email.
• Quarterly 1-hour strategy meetings to review data, refine tactics, and plan next steps.

7. Service Terms

• 12-Month Service Agreement Required
• Built for businesses ready to grow consistently with a complete, ongoing marketing system covering ads, content, and communications.

Summary

The Elevated Plan delivers a truly comprehensive marketing system — blending paid advertising, organic content, and email marketing into one cohesive strategy.
It’s perfect for businesses that want to grow awareness, engagement, and conversions through a unified digital presence managed entirely by Manski Media.

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Ad Spend

Purpose: Fund the paid advertising campaigns managed by Manski Media across digital marketing platforms such as Google, Facebook, Instagram, LinkedIn, and others.

1. What Ad Spend Covers

Ad spend is the budget paid directly to the advertising platforms to display the ads Manski Media programs and manages for you.
This amount covers:

• Impressions and clicks on your ads.
• Delivery of your campaigns to targeted audiences.
• Platform costs associated with running and optimizing ads.

2. Flexibility

• There is no contract or long-term commitment on your ad spend amount.
• You may adjust your monthly ad spend at any time to align with your business goals or seasonal needs.
• Manski Media provides recommendations to optimize performance based on your campaign results and budget.

3. Recommended Budget

• The suggested ad spend in your service plan reflects the monthly minimum recommended amount.
• For best performance, the optimal range is typically 2–3 times the minimum (or more, depending on goals, competition, and audience size).

4. Payment & Transparency

• Ad spend payments go directly from you to the advertising platform (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Manski Media does not mark up or charge processing fees on your ad spend.
• This ensures full transparency and allows you to maintain direct control over your ad accounts.

Summary

Your Ad Spend is what powers your advertising visibility — it’s the fuel that drives the campaigns Manski Media builds, manages, and optimizes for your brand.
We keep the process transparent, flexible, and performance-driven, ensuring every dollar works toward your marketing goals.

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