Full-Service Digital Marketing!

So many exciting changes are underway here at Manski Media! Not only are we settling into our new office (come see us!), but we’re also expanding our services to a full Digital Agency! What does this mean? Well, in addition to our customized Social Media Marketing plans that we’ve been offering, we’re now including additional services like:

• Websites  
• Logo Design
• Branding and Style Guides
• Blogs/newsletters
• Email Marketing
• Print Ad Design
• Pay per Click
• …And More!  

We love helping small businesses succeed and this is just another way we can streamline your company’s marketing efforts and see your dreams come to life!

Having multiple companies working on different aspects of your business prevents you from being able to optimize your time and money spent. And trust us, we know how much your business needs your undivided attention. Additionally, a scattered approach to marketing can lead to unclear messaging, unorganized branding, neglected details, and lost opportunity. When looking for a more cohesive marketing and advertising plan, it’s best to work with ONE agency that can cover and combine multiple services to meet your personal goals effectively.  

Running your own business does not have to completely wear you down! In fact, it should be exciting and dynamic and that’s why taking care of marketing as a whole is so beneficial. By allowing an agency to manage and consistently support your marketing and advertising strategy, your business will see tremendous growth and be on a path to major success in our ever-changing world while you focus on the pieces you enjoy.  

Now, let’s go over our new services:  

Websites- Nowadays, having a website is important, but having a streamlined, smooth, well-functioning, dynamic website is crucial and will set you apart from your competition.  Did you know that most customers will visit your site for information before even reaching out to you? This means they are already forming an opinion of your overall brand without ever interacting with you directly. So why not make those first impressions count?

Having an online presence shapes the way people view and validate your business and, it saves you and potential clients or customers the time of running around seeking basic information to see if you’re a good fit for their needs, like your contact information, list of services, hours, or location.  

Professionally made websites also enable you to target local or specific audiences for free through search engine optimization (SEO) and of course, you’ll also have the option to include paid advertisements within your site to go that extra mile.

In business, numbers mean everything, so having the ability to monitor your interactions using real-time analytics enables you to track your progress and make changes for the better.  

Save money on paid or paper advertisements, learn more about your customers with trackable data, build a consistent brand identity, and consolidate your business information all in one place.  

Whether you need a large, custom WordPress site, Shopify, or just a simple builder site like GoDaddy, or Wix, we have you covered!

Logo Design

A logo is a combination of text and images that represent your business. Logos are the first thing that grabs a consumer's attention, so it’s only natural that having one is your chance to make a great impression, right off the bat. Logos are the foundation of your brand, what people will remember, and can help build customer loyalty. By establishing your logo, you’ll be able to separate yourself from your competition and foster your own unique identity in a completely customized way. As your brand changes, your logo can, too, but it’s so important to start with something that reflects who you are from the beginning and grow from there.

Branding and Style Guides

Branding and Style Guides include everything from color palettes, typeface and fonts, spacing, backgrounds, and your mission statement or values. Here, you’ll also find your logo! Having a comprehensive Brand and Style Guide will create consistent visual and brand messaging for your business. These items are often overlooked but are so important when building professional, cohesive elements that can be used across all marketing materials and efforts. A well-developed guide gives your brand a stronger presence.  

Blog/newsletters

Have an upcoming event? Need volunteers? Launching a new product? Or just want to share tips, information, or ideas? Here’s where a Blog and/or Newsletter come in! Blogs and newsletters are a great (and digital) way to connect with your audience. You maybe wouldn’t know we’re going fully digital without this blog! People tend to appreciate a more personal approach when choosing who to work with or what to buy. Blogs and newsletters allow us to build those relationships and give a behind-the-scenes glance at your business while still covering your marketing or advertising needs. They also showcase your true personality, your voice or opinions, and give your brand a more approachable feel.

Email Marketing

Most people check their email at least daily so email marketing is the perfect opportunity to give your customers updates and the option to interact with you. Email marketing allows you to be proactive by sending personalized content to existing or potential customers or clients. It allows you to have steady contact with your audience and lets them know you appreciate your relationship with them and are still around. Email marketing can cover many bases from product promotion or event notification to thank you notes or newsletters. Email marketing is just another way to optimize your time and budget, as well as boost sales and customer satisfaction.    

Print Ad Design

We know not all consumers are comfortable with digital just quite yet, that’s why print ad design services come in handy. There’s still a huge prevalence of advertising being done through newspapers, magazines, brochures, and direct mail. In fact, it’s sometimes easier to absorb information you can physically touch.

Print ads typically need individualized content, calls to action, and eye-catching graphics to stand out and succeed, and like other forms of advertising, print ads help build your brand awareness in the community, can last longer than some digital advertising, and can be beneficial if done properly. There are also numerous ways to measure the effectiveness of print ads, just like you can with your digital efforts.

Pay Per Click Advertising

Pay Per Click Advertising, or PPC, is a way to get traffic to your site by buying visits. PPC works well with other marketing mediums and is easily tracked and measured. Through PPC, you can target specific audiences and even continue to show up to existing customers. PPC is quick and measurable and optimizes your existing strategy.

As you can see, having an online presence is a great way to expand your business’s reach and reliability.

Websites, Logo Design, Branding and Style Guides, Blog/newsletters, Email Marketing, Print Ad Design, and Pay Per Click are all connected elements of Digital Marketing so when developing your Marketing and Advertising plan, avoiding fragmentation is key.

Working with an agency you can trust to handle ALL aspects of your marketing efforts allows you to focus on the sides of your business you’d like to take on and creates one united identity across all boards. It also enables you to collaborate and bounce ideas off of a third party, opening your options and eyes to new ideas!

We are so excited to branch into the full-service realm to help improve small businesses and allow them to see the results they want. Our team works together to carry out your voice and your business goals. We look forward to connecting with all of you to take your marketing and advertising to the next level!

Call us or visit our website to book your free consultation today!   

Best,

The Manski Team